Car-aoke Photo-Video Activation for the Twin Cities Auto Show

Apr 6, 2018 | Corporate, Slow Motion Booth

If you’re a fan of the infamous carpool karaoke segments on The Late Late Show with James Corden, you would have loved participating in our recent “Car-aoke” photo activation Minnesota at the Twin Cities Auto Show!

Car-aoke Photo And Video Activation for the Twin Cities Auto Show

When creative service provider BoldOrange approached us with the idea of developing a carpool karaoke event at the auto show for their client Plug Into Minnesota, we couldn’t wait to get our creative gears turning. We partnered with event planner metroConnections to produce the staging for this completely custom photo booth rental, and the client was beyond pleased with the final product.

To draw attention from the crowd, we positioned four, double-sided, 8-foot signs strategically around the display. They worked like a charm, and before we knew it, we had a line of guests waiting for their turn to rock out in the sleek electric hybrid Chevy Bolt. In an effort to make the song selection an easier process, we provided large signage on an easel with a list of all available song choices. While standing in line, participants were able to scan this list and choose the song that would best showcase their inner Miley Cyrus, Bruno Mars, Journey, Prince, or Rascal Flatts.

Once they informed the attendant of their song selection, guests grabbed their favorite prop choice and headed into the Volt to begin their jam session. Meanwhile, we made sure to capture both a photo and a 20-second video of the group in their rock star glory. Upon completion of their performance, they were able to pick up the printed photo before heading to the sharing kiosk, a convenient feature that allowed them to email themselves the video and photo for sharing purposes.

To keep audience members engaged in the experience, we incorporated an external TV monitor that unveiled the fun going on in the vehicle. This served two great purposes: entertaining the audience and encouraging their participation. It’s hard to pass up the opportunity to take home such a memorable keepsake from an event.

The carpool karaoke experience was such a hit that it even garnered attention from local media station Kare 11 and the “Morning Buzz Show” on Fox 9.

Here at Time Into Pixels, our services can go far beyond the standard photo booth rental; the car-aoke event was just one example of how we can customize our services to fit the various needs of our clients. If you’d like to discuss how a custom photo activation Minnesota can help make your next event a success, please inquire today! We’d love the chance to help bring your vision to life!