Everyone loves a good party favor, but food can be tricky, and cheap sunglasses usually end up in the trash. You need a takeaway that sticks around long after the music stops. A photo booth offers a fun way to get your name out there without feeling pushy or “salesy.”
Guests love capturing memories with their friends, and you want them to remember who made the party happen. It’s a perfect match! By adding your logo and personal touch to the experience, you create a positive connection between your brand and the good times they’ll experience.
To help you get the most out of your rental, we gathered the best practices for building brand awareness with photo booths.
1. Wrap the Hardware
The physical booth serves as a billboard. Before a guest even steps in front of the camera, they see the kiosk itself. A plain white box is a missed opportunity!
Custom vinyl wraps transform the equipment into a branded asset. You can use your specific hex codes, fonts, and logos. This turns the booth into part of your event décor and signals to the room that this experience comes from you.
2. Curate Digital Experience
Your guests will all interact with the touchscreen interface. Most standard software comes with generic buttons and prompts, but customizing them to match your brand identity is the right move.
Change the “Touch Here to Start” screen to feature your logo or welcome message. Use your brand colors for the buttons and countdowns. This creates a cohesive journey from the moment they walk up to the moment they see their photo.
3. Design a Custom Backdrop
The background of every photo is prime real estate. A “step-and-repeat” pattern with your logo is a classic choice for a reason. It looks professional and mimics a red-carpet vibe.
If you prefer something more subtle, use colors or patterns that align with your style guide. A well-designed backdrop instantly makes every photo recognizable as yours. It creates consistency across hundreds of images.
Incorporate Dimensional Elements
Flat backdrops work well, but 3D elements stand out. Consider a flower wall in your brand colors or a neon sign with your slogan. These details encourage people to take photos of the setup itself!
4. Branding on the Prints
The physical print strip is the ultimate souvenir. It often ends up on a refrigerator or an office bulletin board. That means your brand stays in their line of sight for months.
Add a small logo or watermark to the bottom of the strip. Keep it subtle so it doesn’t distract from the faces in the photo. A customized footer with the event date and your website URL works wonders.
5. Leverage Social Sharing
Paper prints are great, but digital files make a bigger impact. You can allow guests to text or email the photos easily!
When the image lands on their phone, it is ready for Instagram or TikTok. You can preset the caption or message to include your handle. This makes it effortless for guests to tag you.
6. Maximize Visibility in the Room
Where you put the booth affects how many people see it. Tucking it away in a corner limits engagement. You want it near the action, perhaps close to the bar or the dance floor.
The type of setup matters here, too. An open photo booth works wonders for visibility because passersby catch a glimpse of the action and want to join in. Seeing others laughing and posing effectively draws a crowd.
7. Customize the Props
Generic oversized glasses and feather boas are fun, but custom props tell a story. Create PVC signs with industry-specific jokes or your company slogan.
If you launch a new product, make a prop version of it for guests to pose naturally with. This puts your product directly in the hands of your audience in a fun, non-intrusive way.
8. Connect With Guests
Photo booths can also help you stay connected with guests. Offer guests the option to enter their email or phone number to receive their photos digitally.
Include a clearly labeled, optional checkbox for those who’d like to subscribe to your newsletter. This way, guests who enjoyed the event can choose to stay updated on future news or offers. It’s a simple and transparent way to build connections with people who want to hear from you.
9. Dress the Attendants
The person running the booth represents your team. Even if they work for the rental company, guests associate them with the event host.
Ask the staff to wear a t-shirt with your logo or dress in your brand colors. A friendly, professional attendant enhances the experience. They act as a brand ambassador for the evening.
10. Create a Unique Hashtag
Make it easy for people to find their photos online. Create a catchy, unique hashtag for the event. Display it on a sign right next to the camera lens.
When guests post their photos, they’ll use the tag. This aggregates all user-generated content in one place and allows you to engage with attendees online after the party ends.
11. Follow Up With a Gallery Link
The engagement shouldn’t stop when the lights come up. Send a “Thank You” email a day or two later. Include a link to the full digital gallery of all the photos.
This drives traffic back to your website and gives you one more touch point with your audience. They’ll likely browse through the gallery to find photos of their friends, increasing their time spent with your brand.
Create Lasting Impressions
Branding an event doesn’t mean you have to plaster your logo on every surface. It’s about creating a memorable atmosphere where your company feels like the facilitator of fun. When guests look at that photo strip six months from now, you want them to smile and think of you.
These best practices transform a simple photo booth into a brand-building asset. If you’re ready to elevate your next event, Time Into Pixels Photo Booth can help you design a custom experience that fits your brand perfectly. Reach out today to start planning a celebration that your guests won’t forget.
