Photo Activations and Marketing in Minneapolis

Photo activations and marketing in Minneapolis could help make a lasting impression on your current and potential customers. There are many tools you can utilize to turn a regular photo-op into a powerful marketing tool. Creative photo installations and green screen photo ops are just some of them. They are a very effective tool that can help you to promote your brand and connect it with your audience.

Green Screen Photo Activation At The State Fair

After more than a year of canceled events and social distancing, the great Minnesota get-together was a perfect opportunity for our client to promote their brand in a meaningful and entertaining way. We created a green screen photo op for State Fair attendees that included being inserted in a scene from a favorite Peacock show. These shows included Brooklyn Nine-Nine, Saved by the bell, Girls 5 Eva as well as a scene from Heart to Harr and Boss Baby. For this brand photo activation, we also put photos in branded lanyards so they can safely get home. Custom lanyards were also a perfect opportunity for additional branding. After the photos were taken, printed, and inserted into lanyards, attendees were also able to share them digitally via our sharing kiosks. We set up a branded email and added a small survey for our clients to collect data they could use after the activation. After the photo op attendees could step to the other side of the tent and speak with the company representative about their special offers and promotions as well as ask any other questions they might have.

The Effectiveness of the State Fair Photo Activation

Overall, during the State Fair thousands of images were taken, printed, and shared on social media by the attendees. Getting a photo where you look like you are a part of your favorite TV is a pretty fantastic green screen photo op and it left a very positive impression on those who came through the tent. It’s something that the event attendees will show to their friends and keep in their homes or workspaces, and in the end, this awesome memory will be promoting our client’s brand for a long time.