When it comes to brand awareness, the way to gain attention is to keep people entertained. This is exactly what we did when we were invited recently to take part in a photoactivation for Metro by T-Mobile. This event was a part of the recent UFC fight night and took place at the Target Center. With only a few days to prepare, we created the coolest boomerang booth for Metro by T-Mobile Ever!
The First Round
This is a client that we loved working with and hope to work with again in the future. Metro by T-Mobile contacted us stating that they had a custom photo op set up for Fight Night at the Target Center. They were looking for a way to make it more fun and needed us to capture people posing with an actual UFC championship belt!
We were thrilled by the idea. Our creative energy consumed us and we thought it was so cool to have an actual UFC belt as a prop. Therefore, we happily offered our Boomerang kiosk as well as some branding added in for added brand awareness and pizzazz.
Round Two Kicks In
Before the event opened, we showed up with our equipment and set everything in place. Once people began to arrive, the real pre-UFC Fight Night party started. Once people discovered that they could take photos, GIFs, and Boomerangs with a real UFC Championship belt, they were excited. They also enjoyed having the option to text the images and GIFs to themselves and share them instantly on social media.
With a consistent line at all times, the turnout was amazing. Even the background with T-Mobile and Metro logos made the “fight photos” more impressive. It made them feel like true champions for a moment and they will feel like champions every time they see their boomerangs.
During the time we were there, more than 500 photos and boomerangs were captured. People were laughing, sharing, and coming back for a second photo op.
Round Three: The End Result
When people stepped out of the photo booth, they had created their own memories of the event. They were walking out of the photo area with a smile. Their photos and GIFs were shared so that family and friends would be envious of all the fun they missed out on. In the future, at another UFC Fight Night, those friends may decide to take part in it, as well as other events hosted by Metro and T-Mobile.
For us, this is one of many success stories that raised brand awareness. We enjoy helping companies up their marketing strategy by providing fun. If you want to raise your brand awareness, we will be happy to help you as well. Simply contact us for more information.